About Us

We started out as just a bakery, creating custom works of art.  Now we help others do the same by supplying the tools and tips of the cake decorating trade, while still supplying amazing cakes to our local clients!

After 18 years of baking and decorating for others, Natalie opened Natalie Madison's Artisan Cakes, LLC, a studio bakery in Little Rock, AR, January of 2013, to fill the need for highly detailed wedding cakes and 3D sculptural cakes.  The name was a bit of a mouthful, so recently she has rebranded to simply "Art Is In Cakes".  Natalie graduated from the University of Arkansas with a Bachelor's Degree in Art.  Besides working for local bakeries, she also spent several years at Dillard's, Inc., as an apparel and accessory designer, traveling the world, absorbing the art, cultures, and delicious cuisine from many different countries.  
Painting little ballerinas on a cake  3D Italian Mastiff Dog made entirely of chocolate cake Natalie's favorit 3D dragon cake with a 4 foot wingspan  

Now, Natalie uses her art and design background in all aspects of cake design.  She looks for influence in art, through fashion, and in the patterns and objects in everyday life.  She prides herself in listening to each individual client and in building a detailed, custom cake perfect for his or her needs, by employing a number of advanced techniques, absorbed over the last 20 years.  While her personality is light-hearted, fun-loving, and mildly crazy...Natalie Madison is serious about her wedding cakes and custom cakes!

In November 2016, Natalie began the steps necessary to open her own cake decorating supply store.  She and Lisa Vanness of Vanness, Inc., began the conversation about the evolution of cake design and the changing world of cake decorating tools.  Vanness, Inc., who had been the provider of cake decorating supplies to central Arkansas for 40 years, was needing more space for their expansion of beautiful pens, stationery, and engravable gifts.  They agreed to sell their inventory of cake decorating supplies to Natalie to carry the torch forward and grow the category into a larger offering of new tools for today's cake designer in a brand new and inspired location.  Using her vast knowledge of technique and tools for the job, Natalie now hand selects the perfect products for her store front, known as "Art Is In Cakes, Bakery & Supply".

Natalie's custom cake business will continue, with food production being maintained at the 3025 W. Dixon location.  This location will not be open to the public.  All requests for custom cakes can be made at the retail location at 9807 W. Markham address.

Would you like to see our gallery of cakes?  We have pages of them.  Visit our gallery site here.